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Royal Flush Win by Footballer In Online Poker Generates Interest

Posted on September 09, 2015 by Kimberly Goshterson

Football players and their activities have always managed to generate interest of the general public and the same was evident when Brazilian player won royal flush in spades at a recent €50 Super Stack Event. Brazilian footballer Neymar da Silva Santos Junior had been a brand ambassador for gambling website PokerStars since May the year. After hitting a royal flush on the board, Neymar went on to win a place on the final table. The prize amount is insignificant for the player as he makes almost $30 million per annum as one of the top ranking players of his team.

Royal Flush Win by Footballer In Online Poker

Enthusiasm over Neymar Da Silva’s gambling achievement

When the footballer posted a picture of his flush hand on Instagram he received more than 510,000 likes within days. This was a good way for the betting company to increase its brand value and improve exposure in international media. As he has nearly 30.3 million followers on social media that express views on all his comments he also received around 700,000 likes on a random selfie recently. Neymar Junior’s popularity is unmistakable due to his ranking as world’s sixth best footballer and he is the second largest international celebrity to be followed on social media after Justin Bieber.

Neymar Da Silva Santos Junior’s partnership with Poker Stars

The partnership of PokerStars with Neymar was intended to increase brand awareness of the firm outside United States and Europe. With this form of exposure, Amaya Gaming, the owner of PokerStars can slowly increase its licensing to places where internet gambling is legal. When a popular footballer like Neymar regarded as the most marketable player in the world promotes a brand it is likely to generate a lot of interest and curiosity among is fans. The gaming firm is aiming for a license to operate online poker website in New Jersey and is trying out all marketing tactics to build popularity for the brand.

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